Marketing Plan - Under Armour Footwear
In Marketing Management class we were asked to create as a group, a new marketing plan for an already existing company. Our group decided to choose Under Armour and narrow our focus to the Footwear aspect of the organization. There is a link to the final copy of the overall Marketing Plan we developed.
Negative Business Letter
This assignment was used to write a negative newsletter to a company, instead. We had to explain to them that we would not be able to accommodate them for graduation while still being positive and maintaining a good relationship.